+971 2 6767019   web@officeplusuae.com  

Can videoconferencing really help redefine my business communication?

If you are reading this document, chances are that you have a faint idea of the benefits associated with deploying videoconferencing within your organisation.

While most people associate videoconferencing as a tool that is to be used by multinational companies with worldwide operations, the truth is HD video communication helps you better manage your geographically dispersed workforce irrespective of the distance between them.

For analysis purposes let us look at the operations of a hypothetical company - Emirates Inc operating in the UAE. The company has its Head Office in Abu Dhabi city. Its manufacturing plant is based in Mussafah the Industrial city of Abu Dhabi that is located 30 Km away from the HQ. It has its other sales & marketing offices in Dubai, Al Ain, Sharjah, Ras Al Kaimah, Fujairah, Ajman, Umm Al Qwain.

Prior to the deployment of video conferencing solution a typical day at Emirates Inc, the functioning of some key departments looked something like this.

Manufacturing and Production:
There is a constant travel of executives between Abu Dhabi city and Mussafah. At any given point of time there are at least 3-4 persons on the road in either direction travelling to attend meetings or production issues. Though the travel time (45 min – 1 hour depending on traffic conditions) isn’t much the resources consumed in terms of vehicles, drivers, fuel etc is substantial. 

Sales & Marketing:
To co-ordinate the sales and marketing activities the teams from Abu Dhabi city had very frequent trips to the sales offices in Dubai, Al Ain & Sharjah. Owing to the time and personnel shortage the trips to other emirates like Fujairah, Ajman, UAQ & RAK used to be undertaken about once in a month. The teams from these Emirates used to visit Head Office once every month for review meetings.

Training Department:
The training sessions used to be held once every quarter and scheduling this to the convenience of everyone had become quite a task for the co-ordinators.

HR Department:
With the company operations growing the HR personnel were hard-pressed for time in recruiting new talent.

The solution:
It was initially decided to implement HD videoconferencing systems between the Abu Dhabi HQ and Mussafah manufacturing plant. An MPLS network from Etisalat was provisioned. Meeting rooms earmarked at both the locations. Within a short period of one month these rooms became a window to the other side as MPLS network made it possible to have an always ON connection. Travel between the two sites decreased about 70% and productivity increased significantly. Problems got resolved immediately or were tackled faster. Personnel were now available at their desks when their services are needed rather than being on the road. This aspect of productivity gain is significant as lost time due to non availability of personnel is quite difficult to measure.

Based on our calculations the ROI on deploying video communication solution is pretty quick, most likely between 3 months to 12 months depending on several factors. If you would like us to work out a tailor made ROI for your company just connect with us and we will be happy to oblige.