Benefits of Streaming & Recording in Your Business

6 Ways You Can Utilize Streaming Technology in Your Business

Video has become an increasingly important tool for several businesses hoping to deliver simpler messaging to their chosen audiences. Live streaming keeps getting more and more popular on the web. Viewers spend a minimum of eight times longer watching live videos than videos on demand. A video, generally, is that the sort of content with the simplest ROI, consistent with quite half marketers worldwide.

Live streaming has become really popular for several businesses because it offers unique benefits alongside being easy to use, cost-effective format. Here are some ways to integrate streaming into your business’s digital landscape.

MARKETING

One way live streaming can boost your marketing is by giving your audience a direct look at the people behind the brand. Building an emotional connection this way is more powerful than simply providing information via written content or even pictures. And younger audiences vastly prefer video to text, so streaming is an effective way to reach this growing consumer base. Other benefits to living streaming for marketing include shareability and ease of incorporating video into a marketing strategy.

EMPLOYEE ENGAGEMENT

The internet is an immeasurably large place. A live streaming event gives access to consumers who wouldn’t have otherwise participated in the announcement, forum, question & answer session, or whatever event your business chooses to host.

With all the hype about using streaming to connect with audiences, its benefit to your company itself is sometimes overlooked. In these days of remote workforces, effective live streaming is a powerful tool for employee engagement. Many people use video conferencing, such as Lifesize or Skype, but live stream tech offers better video quality and content management than these tools.

LIVE STREAMING REDUCES COST

Some companies use live streaming as part of their training programs to train new employees. Everyone receives the same training and product information at the same time, thereby saving the company’s money. Also, when hosting a live event, consider the cost of travel, lodging, and security. Opting to live stream an event and downgrade the live event itself can save a lot of money.

CUSTOMER SERVICE

Providing excellent customer service is an ongoing challenge, and it’s one that brands must strive to overcome if they want to build customer loyalty and reach. It may not be the first thing you think of when you think about streaming, but it can be a valuable tool. It provides a more personalized interaction than phone or video chat.

Some ways to use live streaming for customer service include offering a new products or process walk-throughs during which they can ask questions and get answers in real-time, troubleshooting with customer service personnel, and doing live beta testing with your desired audience.

AUDIENCE INTERACTION

Audience interaction. Face to face time with consumers allows businesses to humanize themselves and connect with their audience. You can more effectively tell your brand’s story. For businesses that engage in live streaming events with question and answer sessions, this allows the viewer from home to participate.

BUILD TRUST

Building trust is essential for businesses to succeed. Potential customers want to know the brand and know they can rely on them. The level of interaction on live video allows viewers to create a connection with the brand. If they like what they see, this connection leads to trust.

To book your free demonstration or request a quotation just call us on +971 2 6767019. Alternatively, send an email to streaming@officeplusuae.com and our representative will be happy to assist you.