How Can You Use A Video Wall Display To Increase Customer Engagement?

Tips to Increase Customer Engagement with Video Wall

Customers today expect a lot in terms of in-store communication and engagement. The need is high in retail, where competition is too fierce and cutthroat. To stand out from the rest, retailers are increasingly going for digital signage and video walls.

Having a video wall in your store automatically spells professionalism and creates a high-tech ambiance. Customers can sniff sophistication the moment they walk in your store and view your brand as high-end and innovative.

Video walls help retailers create a lasting impression and attract customers. They are also ideal for engaging customers and increasing sales by influencing them at the “point of decision.” Today, we will find out how retailers around the world are using video walls to enhance customer engagement.

ENGAGEMENT WITH CUSTOMERS ON A PERSONAL LEVEL

Consumers prefer personalized service that aligns with their needs and preferences. Video walls are the perfect way to engage your customers on a personal level. Retailers use data from customer’s smartphones to customize the in-store experience for each person that walks through the door. Business owners also use Wifi or proximity-based beacons to target customers with personalized content, messages, and offers.

Video walls eliminate the need for printing static communications that your customer may never read. Instead, you can attract and engage customers much better, and that too on a personal level, with the help of video walls successfully.

DRIVE BRAND CONNECTIONS

Dynamic visual messaging delivers “wow factor” with cutting-edge effects that exploit new digital video wall technologies to drive foot traffic and increase sales

ADAPTABILITY

One of the key advantages of digital signage displays is their ability to be adapted to suit different environments, functions, and requirements.

This ties in directly with the connectivity of digital signage technology. Because digital signage displays are connected to a network they can be accessed quickly and easily using remote management software from anywhere with an internet connection. This allows content displayed on digital signage displays to be adapted and changed even when you’re not on the premises.

MAKE THEM INTERACTIVE

The ultimate goal of any business is ensuring a seamlessly enhanced customer experience that improves customer engagement. Such engagement and relationship building have for long revolved around the kind of interaction a customer has with the support staff. But intelligent video walls seek to complement the support staff roles and further build on client relationships.

Such engagement ranges from general interaction where customers interact with the digital media while waiting to be served or autonomous engagement that allows for self-service. Either of the two forms of communication from an intelligent video wall enhances the client’s shopping experience and in turn, improves the overall brand image in the face of the customer.

GUIDE THE CLIENTS THROUGH YOUR STORE

Video walls can also be multi-purpose and used to guide your staff through your departmental store or hall while providing product information at the same time. The banking halls are the perfect example of how this multi-tasking has been achieved to communicate ideas and still ensure smooth operations.

Most banking halls use digital media to communicate the different offers they are running as well as the benefits of opening up various accounts. The same video displays with audio extensions are also used to call the next customer ensuring orderly services. Such trends can be tweaked slightly to suit any other business.

To book your free demonstration or request a quotation just call us on +971 2 6767019. Alternatively, send an email to videowall@officeplusuae.com and our representative will be happy to assist you.