Switch to Digital Signage

Ability to change content on the fly

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message. And for good reason. HD digital signage provides brilliant bright colors and rich, deep blacks of LCD and LED technology and combines the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, custom communication.

Costs

Technology across a wide variety of categories, such as televisions and personal computers has been decreasing over the past 20 years. And there is no reason to believe that this trend will not continue in the near future. Previously, the idea of setting up a digital display board seemed out of reach for the average small-medium sized business. Once you sort out the screens which you want to use to display your content. The next steps is to find the best, cheap digital signage provider. So, what additional costs should you expect when trying to set up a digital display project.

Flexibility

The world is constantly changing and your customers expect that your store is able to provide them with a new experience everytime they visit. Depending on the type of business that you run, flexibility will take different forms, but it will always be there. So let’s look at some examples. If you run a restaurant, you know that customers are always looking for a mix of their old favorites and new seasonal dishes that highlight your artistry at work. Digital Signage helps to address this by allowing you to display specials without needing to print new materials that you won’t need in a couple of weeks.

Additionally, another way to think about how flexible digital displays can be is to imagine that you are on vacation and something unexpected comes up. With a digital sign system and an internet connection, you can make updates to your displays from anywhere. Now, that’s some flexibility.

Variety

They say that variety is the spice of life. So, how often are you varying your product offerings or showcasing your new offerings. Sometimes you’ve mastered the art of having a variety of products but need a new way to get your customers to notice them: enter the world of digital displays. Develop a playlist that allows you to highlight when there is a new product offering without alienating your customers who are looking for their favorites.

Speaking of variety, did you know that depending on which digital signage provider you choose, there is a wide variety of different types of content that you can display. For example, many companies offer social media Plugins that allow you display relevant social media feeds directly on your screens. Or need to ensure that everyone is aware of the current weather, adding a weather Plugin to your playlist ensures that no one gets caught in the rain.

Attention

If you want to get more than eight seconds of attention out of your customers, then you need to give them a reason to pay attention and stay engaged. Studies have shown that up to 70% of the population is now exposed to digital signs on a regular basis.

Additionally, as more individuals are exposed to digital signs, they begin to display a preference towards businesses which use digital signs as part of their marketing strategy. Up to 42% of retail video viewers have indicated that they prefer to go shopping in stores with video displays rather than those with only print advertising.

Increased Sales

Whether it is to communicate discounts, display pricing or provide targeted offers, both print, and digital displays share a common goal: increasing sales and profits. But there are important ways in which digital has an edge. For example, a recent study of food products put traditional and digital advertising in a head to head battle. As expected, since most advertising if done effectively will tend to increase sales, print advertising ended up increasing sales by 15%. Digital advertising, on the other hand, showed an increase of 49% in sales on the advertised products. So, given the continued decrease in the costs (see point 1) associated with decreasing

Customization

One of the best features about digital signs is they can be used by everyone, large or small. Given the variety of digital software companies which are currently on the market, there should be no difficulty finding one that is designed to meet your business needs.

An important consideration when selecting a digital software company is the ability to personalize your offerings. For example, here at viewneo, we offer the ability for customers to fully customize their digital signage by using Plugins. We currently offer over 20 different features and functionality, in addition to 10 Plugins focused on providing content. And the best news, you only pay for those features and Plugins that you use. So, you can mix and match to find the perfect combination of features for your project, without having to pay for any additional features that you don’t need.

Customer Retention

Customers have been shifting into an experience-driven world and their shopping experience should match their expectations. Digitalization helps you to transform your brand into an experience that you can shape and share with your customers on your terms. According to 59% of consumers already expect personalized information and offers the moment they enter a business. By incorporating interactive digital displays, you can help customers to obtain the information they are looking for quickly and easily. This helps the customer and frees up your in-store employees to address other customer concerns.