Video Conferencing: Why It Is A Preferred Communication Tool
Six Tips that will make videoconferencing a great tool for your organization
It is important to find the right collaboration system for your whole staff to use. According to a recent survey, integrating email, telephony, video, instant messaging, and web conferencing is much desired by employees. Online video conferencing can integrate these communications platforms through a set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions. This technology can give your company a competitive advantage.
Additionally, availability of equally fast and reliable peripheral devices such as the facsimile has made it possible for even complex decisions and approvals that require signing to be done over video conferences. For instance, in the course of the meeting, a document requiring multiple signing may be facsimiled to the various delegates.
REDUCED TRAVEL TIME & COST
The oldest recognised benefit of video conferencing is reduced travel time and expenses. The ability for managers, internal teams, and IT personnel to be in client meetings or solve issues without leaving their offices can help drive business productivity. Providing video capacity for your customers can create a competitive offering. Even hiring can be less of a hassle if persons unable to be part of the live interview process can evaluate the candidate from the recorded video call.
Increased attendance from dispersed internal teams and clients is possible for participants who otherwise would have been debilitated by location. Further, video recording capabilities mean that, if needed, all individuals who need the data (such as staff training or presentations) can get the information when it is easiest for them, rather than delaying or not attending the meetings.
STRUCTURED MEETINGS WITH IMPROVED COMMUNICATIONS
Because people are calling from different locations, defined start and end-times are often agreed upon prior to the video call. This allows for a more intensive discussion with less chit-chat, and participants are more likely to stay alert and focused on what is discussed. Instead of frustrating email trains where meaning or intent behind messages can be obscured, participants can see important visual cues in body-language from customers, partners, and colleagues. Expressions of satisfaction, concern, or understanding can be addressed more easily than through a myriad of emails, IMs, and voicemails, making video conferencing the closest thing to being there.
What happens when real-time concessions such as signatures or nod approvals are needed in real-time? Video conferencing makes it possible, a feature not available or reliable over the phone. For instance, critical business decisions that require voting may be conducted transparently over a video cloud.
Additionally, the availability of equally fast and reliable peripheral devices such as the facsimile has made it possible for even complex decisions and approvals that require signing to be done over video conferences. For instance, in the course of the meeting, a document requiring multiple signing may be facsimiled to the various delegates.
The mobility offered by cloud-based video conferencing positively contributes to employee retention. Fewer travel requirements allow a better work/life balance and employees can choose to work from home to alleviate the cost of commuting. Remote employees can still have close relationships with team members, as video’s real-time face-to-face interactions are richer than any alternative to in-person meetings.
SUSTAINED COMPETITIVE ADVANTAGE
All of these aspects mean video conferencing provides a strong competitive advantage for your business. There’s no benefit to being second, but with the right unified communication system, you can maintain a strong business position through effective collaboration and productivity improvement.
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